MIFFLINBURG
PA: Continuing their legacy as the innovation leader in the system-built
housing industry, Ritz-Craft Corporation is proud to announce the launch of a
new mobile-optimized website.
Ritz-Craft
is leading the way as the first modular home manufacturer in the system-built
housing industry to launch a mobile-optimized website. With their new mobile
optimized website, Ritz-Craft is able to adapt to the changing ways home buyers
now access information online and focus on delivering meaningful content to
web-enabled smartphones and tablets.
Customized
for mobile viewing, the new website presents all of Ritz-Craft’s floor
plan and product information in a clear and concise
fashion. While navigating the mobile website home buyers can also share
information via email, Facebook, Twitter and many other platforms popular with mobile
phones.
The introduction of a Ritz-Craft
mobile website is in response to the growing demand for mobile information
among consumers. Reed Dillon, Ritz-Craft’s Director of Marketing, explains:
“In 2012, approximately 20% of
all consumers that visited the Ritz-Craft website did so via a mobile device.
So far in 2013, that number has increased to nearly 30% of all users. As
younger generations enter the home buying market, we are confident that this
number will only increase further. By investing in a mobile website now, we are
positioning ourselves for continued growth and success in the future.”
Ritz-Craft is planning to further
invest in the mobile market with the introduction of a proprietary Ritz-Craft iPad
application planned for release at the end of this summer.
Ritz-Craft Corporation is a
privately held, vertically integrated company headquartered in Mifflinburg, PA.
With its roots in residential homebuilding dating back to 1954, Ritz-Craft
Corporation has risen to be an industry leader in the system-built industry.
The company has additional production facilities in Michigan and North
Carolina. For more information about Ritz-Craft homes visit www.ritz-craft.com or call 800-326-9836.
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