December 06, 2011

"Blazing Trails" in the Homebuilding Industry

Builder Magazine Recognizes Ritz-Craft as an Innovator

"The modular-home manufacturer Ritz-Craft Corp. is 'performance driven,' says its CEO Paul John. And in recent years, Mifflinburg, Pa.–based Ritz-Craft has devised several ways to help its trade partners—including a network of 200 builders—to become more successful. Last spring, the manufacturer launched its Total Marketing Solution, which helps marketing-challenged builders reach more home buyers effectively by tying together the builders’ customized websites, email marketing, lead management, and results tracking. Ritz-Craft enhances its own productivity through vertical integration. Its cabinet division took 'a huge step' in 2010, says John, by acquiring a 250,000-square-foot facility from Yorktowne Cabinets that allows Ritz-Craft to control quality and cost. Ritz-Trans, an internal trucking company that supports Ritz-Craft’s building materials distribution entity Legacy Building Products, last year expanded the scope of its operations by offering backhauling services for Ritz-Craft’s suppliers to other builder-clients."

~ Read this story online at the Builder Magazine website.