Moving from Customization to Personalization

Our most popular home is a custom home.



by Myles Biggs

Over the years, due to all of these alterations, we have moved beyond customization and towards personalization. After all, many homeowners would rather live in a personalized homerather than a custom house. In order to supersede customization with personalization, we have learned that it is important to offer each customer a one-of-a-kind experience; focusing less on standardized options and more on items that are in-tune with their personal needs.At Ritz-Craft, our most popular floor plan is a custom floor plan. While we have over 400 published floor plans to choose from, just about every homebuyer alters a plan in some way to better fit their lifestyle. 

With this intense exposure to personalized floor plan design, and with feedback from our expanding network of authorized, independent builders, the Ritz-Craft engineering department has begun the process of releasing some of our most successful custom floor plans. Three of these plans have been published on our website and are awaiting personalization.

Each plan features unique home layouts with large master suites, multiple gathering areas and exceeds 3,000 square feet of living space. The smallest of the three, The Greenville, boasts three bedrooms, three and one half baths and 3,540 square feet of living space. 

What do you think of this floor plan? Tell us in the comments section below!


Mary Ella Zweier

12:49 PM on July 1, 2013
This looks like a practical layout, particularly if the second floor does not have to be finished and could be used as storage area. I'm keeping it in my file of interesting item to review.


11:22 PM on July 4, 2013
The exterior of the house is great. I see wasted space on the first floor with a hallway that expands the entire front of the house.

The master bath is tight as well as the kitchen.

My opinion come from the fact my husband and I are planning our forever home, and a plan that will allow future wheelchair access and room to care for aging parents. I think the concept of this house plan is great.

Ritz-Craft Corporation

8:13 AM on July 5, 2013
Hello "EE" - thank you for your feedback on this floor plan!

Your points about aging in place are extremely relevant. This is a topic we are continuing to research and work with.

As the topic of this post points out, all of our floor plans can be customized to fit your needs and we encourage you to make changes until you feel like you've reached your forever home.

Teresa Creal

11:20 PM on July 27, 2013
I love the wraparound porch, and the walk in shower. We are older people who do not need a second floor design. We like the more open plans to help look to future needs of mobility issues.

Pam Collins

3:18 PM on November 18, 2013
Just wondering why this plan makes you walk through the entire house to bring groceries from the garage to the kitchen? I am thinking of my (not so far off) elder years, and this would be a big negative for me.

Ritz-Craft Corporation

3:39 PM on November 18, 2013
Hi Pam,

You make a great point about the amount of space between the entry to the house and the kitchen for a person in your situation.

As a custom builder, we can modify any of our floor plans to fit your individual needs. A Ritz-Craft home builder can also work with you to create a brand new floor plan that is completely customized for your needs.

We can also add things like grab bars in the bathroom, custom tubs, wider hallways, etc. that cater towards aging in place scenarios.

We hope that this addresses your concern and that you'll consider contacting us to begin a conversation with a builder near you.
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