News

June 27, 2013

Ritz-Craft Introduces Mobile Platform

Website Now Optimized for Smartphones

MIFFLINBURG PA: Continuing their legacy as the innovation leader in the system-built housing industry, Ritz-Craft Corporation is proud to announce the launch of a new mobile-optimized website.

Ritz-Craft is leading the way as the first modular home manufacturer in the system-built housing industry to launch a mobile-optimized website. With their new mobile optimized website, Ritz-Craft is able to adapt to the changing ways home buyers now access information online and focus on delivering meaningful content to web-enabled smartphones and tablets. 

Customized for mobile viewing, the new website presents all of Ritz-Craft’s floor plan and product information in a clear and concise fashion. While navigating the mobile website home buyers can also share information via email, Facebook, Twitter and many other platforms popular with mobile phones.

The introduction of a Ritz-Craft mobile website is in response to the growing demand for mobile information among consumers. Reed Dillon, Ritz-Craft’s Director of Marketing, explains:

“In 2012, approximately 20% of all consumers that visited the Ritz-Craft website did so via a mobile device. So far in 2013, that number has increased to nearly 30% of all users. As younger generations enter the home buying market, we are confident that this number will only increase further. By investing in a mobile website now, we are positioning ourselves for continued growth and success in the future.”

Ritz-Craft is planning to further invest in the mobile market with the introduction of a proprietary Ritz-Craft iPad application planned for release at the end of this summer.

Ritz-Craft Corporation is a privately held, vertically integrated company headquartered in Mifflinburg, PA. With its roots in residential homebuilding dating back to 1954, Ritz-Craft Corporation has risen to be an industry leader in the system-built industry. The company has additional production facilities in Michigan and North Carolina. For more information about Ritz-Craft homes visit www.ritz-craft.com or call 800-326-9836.

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To view the full press release, click here.