News

October 15, 2013

Ritz-Craft Becomes the First Modular Home Manufacturer with an iPad App

Available in the Apple App Store by searching "Ritz-Craft," this new iPad app is an exclusive tool for authorized, independent Ritz-Craft home builders. The app converts and combines several marketing tools into an easy-to-use mobile format.

MIFFLINBURG PA: Once again positioning themselves as the innovation leader in the home building industry, Ritz-Craft Homes has recently made an exclusive iPad app available to their network of independent home builders. Ritz-Craft remains the only modular home manufacturer in the system-built housing industry to develop an iPad app.

This new tool, which can be found in the Apple Store, allows Ritz-Craft home builders to access numerous relevant files, including floor plans, pricing, specification sheets and available options and colors. The app also interfaces with Ritz-Craft’s Total Marketing Solution (TMS), a proprietary program which provides subscribing builders with a custom website, email marketing and a lead management system.

The introduction of this Ritz-Craft app is in response to a fundamental shift in the way home builders access information and communicate with their customers:

“Members of our builder network are spending more and more time away from their offices and either on the road or in a model home,” explains Reed Dillon, Ritz-Craft’s Director of Marketing. “Our new app provides these builders with portability and the ability to access crucial files on their iPads, wherever they have aninternet connection. This allows them to be more efficient and spend more time with their customers.”

With plans to launch a similar, consumer-friendly app for home buyers early next year, Ritz-Craft is looking forward to expanding their mobile reach and to providing solutions for both home builders and home buyers.

Ritz-Craft Corporation is a privately held, vertically integrated company headquartered in Mifflinburg, PA.With its roots in residential home building dating back to 1954, Ritz-Craft Corporation has risen to be an industry leader in the modular/system-built housing industry. The company has additional production facilities in Michigan and North Carolina. For more information about Ritz-Craft homes visit http://www.ritz-craft.com or call 800-326-9836.